Let’s be real—some sales advice should’ve been retired with dial-up internet.

But here’s the thing: a shocking amount of it still gets taught in training rooms, baked into onboarding decks, and passed down like sacred gospel.

And it's losing you deals.

Every day, decision-makers get bombarded with the same generic sales pitches—the same tired introductions, the same predictable questions, the same overused closing lines.

And most of those pitches? They get ignored.

One of the biggest mistakes in sales is trying to appeal to everyone. It sounds logical—cast a wide net, talk to more people, and increase your chances of closing a deal. But the reality? Generic pitches lead to generic results.

When your message tries to speak to everyone, it resonates with no one. Buyers don’t want a one-size-fits-all solution—they want something that feels tailored to their unique challenges. The more specific you are, the more valuable you become.