The Sales Playbook for Turning
Conversations into Commitments

20 DAYS

PRECISE SELLING

TO THE TOP

PRECISE Selling is the system behind organizations that grew from $125 million to over $1.2 billion—not by hiring better sellers, but by enforcing better habits.

In 20 chapters, you’ll learn exactly what separates reps who improve from those who stay busy. No theory. No fluff. Just the daily behaviors that change numbers.

Most sales books give you ideas. This one gives you standards.

What’s inside:

How to open any conversation so prospects take you seriously in the first 10 seconds

Why most pipelines stall—and how to prevent it before it happens

The PRECISE framework: Prepare, Respect & Trust, Engage, Convey, Indecision, Secure, Explore

The CLEAR questioning method that earns decisions instead of delays

20 daily assignments that
build permanent habits

Downloadable Call Book sheets to
use on every call

For Sales Leaders:

Want copies for your team? Bulk orders include:

  • Volume pricing

  • Complimentary Q&A call with Brian Sullivan

  • Team implementation guide

Brian Sullivan, CSP, has trained thousands of sales professionals across industries—from SaaS to manufacturing to financial services.

He still prospects weekly, running hundreds of real conversations every year. PRECISE Selling is the system he uses and teaches.

About the Author

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20 DAYS TO THE TOP

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The 20-day system for turning conversations into commitments