Bill Sparks
MedPro, Founder
MedPro (Medical Manufacturer Representatives)
As our growth – both financially and in terms of people and resources – illustrates in the figures below, we at MedPro have felt the profound impact of working with Brian Sullivan and his PRECISE Selling program perhaps as much as any client of his. Brian worked with the first crop of field reps when we started MedPro and has had a presence with every sales team since. While I could provide the laundry list of superior attributes of his program, two areas that truly separate PRECISE from the rest of the sales training options out there are:
PRECISE Selling is simple and digestible, and it flat out works! It works for reps across all markets in sales, it works for our management team when selling our company’s value proposition and services to new manufacturer and distributor partners, and perhaps most importantly, it builds the foundation for great communication and trust with prospects and targets of all kinds.
Secondly, it is applicable to sales reps of all types. Whether you’re a seasoned vet or a rookie, a tele salesperson or a road warrior, a meeting setter or a closer, every level of professional in every geography and space has something valuable to take away from each session with Sully.
MedPro is a true sales organization; we don’t manufacture, distribute, warehouse, etc. We prospect, sell, support, and look to grow our business from references about the quality of services we provide. The impact “Sully” has had on us is immeasurable, and we will continue to lean on him as we move into the future. In fact, we just finished a rookie training week, and he’s joining us for our national sales meeting next month, where the entire company will surely benefit from his coaching.
Another key point is Founder Brian Sullivan knows Sales, Manufacturing, and Distribution. He doesn’t offer a cookie-cutter program like many that often neglect the nuances of the our industry. While many training companies offer effective habits and talk-tracks, they don’t teach how important it is to tailor a message to different healthcare buyer personas as well as address industry issues like dealing with GPOs, Value-Based Purchasing, etc. PRECISE does!
Simply put, if you have people that need to become great salespeople, do not pass up the chance to have them work with “Sully” and PRECISE Selling!
MedPro over the years, with consistent help from PRECISE Selling:
Sales dollars growth since 2010 – $27M in 2010 to $275M in 2021; 66% CAGR
Rep growth – doubled sales reps in that time from 27 to 54
Added 6 management roles – Sales Ops, Marketing, Analytics, Corp Product Training, Gov’t Sales, National Accounts
Entered 2 new Markets – Non-Acute and Government
