Some reps are magnetic. They walk into a room, charm everyone in seconds, and make selling look effortless. Until one day… it stops working.

Because here’s the truth: natural talent gets attention, but trained talent gets paid.

If people are quiet because they’re scared to speak up, you’re not leading. You’re suppressing. And suppression doesn’t scale.

The most effective PRECISE leaders foster clarity, not compliance.

Companies love to talk about finding natural sales talent. The idea is that great salespeople are born, not made—that the right hire will instantly turn things around.

If your team isn’t performing at the level you want, it’s not because you need more “naturals.” It’s because your training process isn’t making every rep a top performer.