Slow deals stall and die. The longer your sales cycle drags, the less likely it is to close.

Prospects go dark. Priorities shift. Budget disappears.

But here’s the challenge:

Speed up too aggressively, and you risk sounding desperate. Move too slowly, and you lose momentum.

Top sellers know how to thread the needle.

Most sales meetings go nowhere. Not because the prospect isn’t interested, not because the product isn’t valuable—but because the meeting itself falls flat.

Too often, salespeople spend the first meeting talking too much, failing to create engagement, or rushing to a pitch before the prospect even cares.

If you don’t establish the right things in the first 10 minutes, you’re already fighting an uphill battle. Let’s talk about how to get it right.