Ulysses knew he couldn’t resist the Sirens’ song, so he had his crew plug their ears with wax and tie him to the mast. He made a pre-commitment that protected him from his own weakness.

Here’s the harsh truth. In crowded markets, being “solid” or “pretty good” is the kiss of death. Buyers do not remember safe. They remember the best they’ve ever seen or the worst they’ve ever endured. Everything in the middle gets lost in the shuffle.

Too many reps treat closing like asking someone to marry them on the first date. Big, dramatic, awkward. And usually… a hard no.

Let’s be real. Salespeople love hiding behind qualification checklists. It feels safe. It looks organized. And it gives you an excuse for why your pipeline is thin: “Well, they weren’t fully qualified…”

Here’s the truth: AI isn’t a shortcut. It’s an amplifier.

If you’re sharp, strategic, and coachable, it’ll make you 5x better. If you’re sloppy and passive? It’ll just help you fail faster.

Let’s flip the script on something that drives sellers nuts: Getting ghosted.

You finally had momentum. A strong first call, maybe even a great demo. They said, “Let me talk to my team” or “Circle back next week.”

Then… silence. No replies. Nothing but echo.

Frustrating? Yes. But bad? Not necessarily.

Ever been on the receiving end of a pushy sales pitch? You know the type—someone talks at you, not with you, rattling off features, benefits, and pricing before you’ve even had a chance to breathe.

Top sales pros don’t chase prospects—they attract them. They make buyers lean in instead of running for the exits. Let’s break down how to stop overselling and start closing without pressure, desperation, or wasted energy.