Here’s the truth: AI isn’t a shortcut. It’s an amplifier.

If you’re sharp, strategic, and coachable, it’ll make you 5x better. If you’re sloppy and passive? It’ll just help you fail faster.

If your forecast is built on “vibes,” you’re not forecasting… you’re fantasizing.

We see it every quarter. Reps loading their forecast with deals that sounded good on the call… but haven’t moved in two weeks.

Deals with no clear next step. No confirmed budget. No decision-maker on the thread.

But hey! “They seemed really into it.”

This is where forecasts go to die.

Let’s be honest: Most deals don’t die in discovery. They die in the hand-off.

You crushed the connect call. Qualified tight. Buyer was hyped. Then comes the intro to your AE, or the post-sale pass to CS.

And suddenly? Crickets. Cold feet. Confusion.

Because while you might have moved on, your buyer didn’t.

Let’s talk about what really kills complex deals—and it’s not bad demos or weak ROI decks. It’s single-threading.

AKA: When you build your whole sales motion around one person…

But behind them? There’s a team of silent veto power waiting to strike.

Ask any top salesperson, athlete, or business leader about their secret to success, and you’ll hear the same thing: discipline beats talent every time.

In sales, just like in life, the difference between those who succeed and those who struggle isn’t a secret formula or some natural gift—it’s the habits they commit to every single day.

Some sales professionals seem to hit their numbers month after month, while others struggle to keep up. It’s easy to assume they have better leads, a bigger network, or just natural talent. But the truth is much simpler—they’re consistent in their prospecting, while others are not.