Think sales is all about scripts? Think again. The best reps don’t just follow a playbook—they adjust based on personality.

Because if you’re pitching a bullet-point-heavy deck to a big-picture visionary, or trying to small-talk a no-nonsense analyst, you’re burning trust before the call even hits minute two.

Let’s talk about something sales rarely admits:

‍Being constantly available—DMs open, Slack lit, email refresh on loop—doesn’t make you high-performing. It makes you distracted.

And distraction kills deals.

Let’s be real—some sales advice should’ve been retired with dial-up internet.

But here’s the thing: a shocking amount of it still gets taught in training rooms, baked into onboarding decks, and passed down like sacred gospel.

And it's losing you deals.

Most reps think deals are won with better logic.

So if your sales messaging is built for rational thinkers—you’re speaking to the wrong part of the brain.

Let’s break down the real psychology behind a buying decision—and how top reps use it to guide a buyer from hesitation to “Let’s do it.”

You’ve had the conversation. The prospect likes your solution. They see the value. They tell you, “This looks great, let me think about it.”

Then… nothing.

Let’s break down why interest doesn’t equal commitment, and what you can do to move prospects from “interested” to “ready to buy.”

Every day, decision-makers get bombarded with the same generic sales pitches—the same tired introductions, the same predictable questions, the same overused closing lines.

And most of those pitches? They get ignored.

One of the biggest mistakes in sales is trying to appeal to everyone. It sounds logical—cast a wide net, talk to more people, and increase your chances of closing a deal. But the reality? Generic pitches lead to generic results.

When your message tries to speak to everyone, it resonates with no one. Buyers don’t want a one-size-fits-all solution—they want something that feels tailored to their unique challenges. The more specific you are, the more valuable you become.

Ever been on the receiving end of a pushy sales pitch? You know the type—someone talks at you, not with you, rattling off features, benefits, and pricing before you’ve even had a chance to breathe.

Top sales pros don’t chase prospects—they attract them. They make buyers lean in instead of running for the exits. Let’s break down how to stop overselling and start closing without pressure, desperation, or wasted energy.

Let’s be real—too many people spend their days obsessing over their own problems.

And guess what? The more you dwell on your own struggles, the worse they get.

Because here’s the truth: The key to success isn’t thinking about yourself more—it’s thinking about others more.